the Iwata Bookstore

Iwata is said to be gifted with a vast knowledge of written works, and legend has it that as a junior high student he had read nearly every novel in his school’s library. Anyone who wants 10,000 yen worth of his recommendations only needs to fill out a questionnaire explaining their jobs, favorite periodicals, and recently read books along with an evaluation of them.

—Steven Le Blanc and Masami M, “Small Hokkaido bookshop’s unique service is getting business from all over Japan” (RocketNews24)